Writing for the Web
Show article contents
- Repurpose means re-contextualise
- Think about who you’re writing for
- Be clear at all times what your objective is
- Go from the most general to the more specific
- In as few words as possible
- At all stages offer sensible jumping off points for more detail
- What do you see when you scan-read your own page?
- Is every element is worth its weight in gold?