This particular job was part of of a quartet of projects to develop an original branding theme, starting with a new WordPress-based website, a brochure, and business cards. There’s a blog post about the whole Regulatus branding project to this point.

In terms of following on with my graphic theme and setting up a consistent grid, the six vertical panels (each wall is made up of three columns) presented me with one huge problem, right from the off: only two off them (the middle sections of each wall) were the same width. So my grid fundamentally had to take that into consideration. Fundamentally, the viewer should feel a consistency across the wall, howsoever I got that to work. So I had to find a common factor and build a grid from that. Even though the picture area is asymmetrical, it is still rigorously structured.