Web Content Designer

Content design is a customer-centric approach to creating content that’s easy to understand and use, and provides users with the information they need, when they need it. Content designers often work with a variety of teams to ensure that content is presented in the right place and format, and that it supports the needs of the user.

My approach to content design can be summarised as:

User needs first. Content design prioritizes the needs of the user and aims to meet them as simply and efficiently as possible.
Research. Content designers research what users need to achieve their desired outcome, rather than thinking about what they want to say.
Plain English. Content designers use simple, direct language that’s easy for users to understand.
Logical structure. Content designers organize content logically and use clear headings, subheadings, and visual cues to guide the user’s eye.
Collaboration. Content designers collaborate with multiple teams, including engineers, strategists, product designers, and researchers.

Content designers work on a variety of projects, from single pieces of content to the end-to-end journey of a service. They may create or change transactions, products, or content that stretches across digital and offline channels.

What I do

I apply the above approach to both new websites and rebuilds / upgrades.

Case study

This website is a demonstration of my approach to Web content design. For a summary of my thinking process, you could look at its project page.

For small operations (charities, NGOs, activist groups, and businesses), I can take on a breadth of internet-oriented IT, for example setting up Google Workspace for clients like Adfree Cities, taking so far as also managing a CRM for FutureDharma Fund.

If you’re a small business, sole-trader, creative, or activist, and need an all-rounder to take on the Web IT admin, let’s have a chat. I work with people who:

Need a whole website project taking on. You’re a person who knows what they need from a new website: your brief could include me designing and coding it, then taking it on as its routine editor.
Already have a website. Confused by at least one control panel system? Perhaps you need articles edited, with photos curated, cropped and posted alongside? Someone to do the nitty-gritty of Search Engine Optimisation (SEO)? Do you need events adding? Routine updates to plugins and other core software? Backups keeping?
Have multiple online marketing channels. One or more websites, an Instagram, and Facebook account for example. Need to cross-post, but only have time to copy-paste, resulting in awkward posts that don’t read well if copied straight from a webpage to Facebook post? I can edit your content so it’s meaningful in the medium it’s posted to, ensuring any links work, there’s a clear call to action if required, and get a user to the page they can book or buy with as few steps as possible.
Need coaching or training. If you need help getting to grips with the backend of your website, and you can budget for support, not a regular admin. I’m good for explaining complex topics in accessible terms; I can support or encourage you to make the technical wizardry happen. Maybe it’s just a phone call every so often, or coffee in front of a laptop once in a while.

Curious to know what advice I can offer? Check out my generalised guidelines on improving your webpages and on better curating of photos.